Saturday, July 11, 2009

Dressmaking Patterns in Fashion Magazines ...

Some of my patterns originate from weekly magazines - available to readers who could send away for them.

The aim was usually to promote the magazine as well as sewing and fabric sales. This late 50s/early '60s pattern is typical of those generally available at the time.
Also note the subtle change to the pattern envelope and magazine WOMAN logo as it moves from the 1960s towards the 1970s.

Current fashion designers were often featured with the pattern garment being made up and photographed in the magazine. Here are just 2 such patterns – featuring designs of John Bates and Jean Muir.